The Lab Behind
the Work.

Real experiments from real hypotheses — some ended up as features, others became products, some became frameworks, and some taught us what doesn't work. All of them make the next thing we build sharper.

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Creative Systems
Ad creative and copy generator
Related product: Flywheel
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Growth
Ad-to-landing-page message match
Related product: Flywheel
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Infrastructure
Agent in a box
Related product: AgentOS
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UX
AI-controlled UI
Related product: Flywheel
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Customer Experience
AI support argues back
Related product: Relay
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Analytics
Auto-generating campaign dashboards
Related product: Lens
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Infrastructure
Asset library auto-tagging
Related product: Orchesta
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Creative Systems
Brand extraction via crawling
Related product: Flywheel
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Behavioural Systems
Decision fatigue
Related product: Lens
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Agent Limits
Decision tree collapse
Related product: Wayfinder
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Growth
Email A/B testing
Related product: Flywheel
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Growth
Email variant generation engine
Related product: Flywheel
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Systems
Feedback intelligence loop
Related product: Flywheel
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Systems
Growth loop machine
Related product: Flywheel
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Content Systems
Infinite blog writer
Related product: Flywheel
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Prompt Engineering
Instruction format shootout
Related product: AI Toolkit
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Agent Learning
Junior agent apprentice
Related product: Flywheel
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Growth
Lifecycle and retention engine
Related product: Flywheel
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Behavioural Systems
Living personas
Related product: DataSpec
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Infrastructure
MCP protocol for customer cohorts
Related product: DataSpec
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Prompt Engineering
Minimum viable prompt
Related product: Orchesta
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Infrastructure
Quiver
Related product: AgentOS
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Systems
Persona and cohort builder
Related product: DataSpec
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Agent Architecture
Shadow agents
Related product: Wayfinder
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Creative Systems
Vibe landing pages
Related product: Flywheel
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Growth
Self-optimising landing pages
Related product: Flywheel
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